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About us

Chew with confidence!


Quality, safety, and trust guide everything we do. We keep communication clear, so you always know what to expect from our dog antlers and service.

Start with the dog—learn what they love and deliver it.

Natural chew quality


Our products are made for safety, consistency, and durability. With careful attention to detail, we create clean, natural chews that keep dogs engaged and satisfied.

Start with the dog—learn what they love and deliver it.

Natural antlers.

Meet the team

Passionate experts powering our growth

Emma Reed

Chief Executive Officer

Founder and chief visionary, Tony drives the brand. He stays hands-on with product development, marketing, and customer experience strategy.

Mich Stark

Chief Commercial Officer

Mich thrives on bold challenges. With years of leadership in pet products, he has guided the brand to its current success. He is one of the sharpest minds in the field.

Maya Chen

Chief Product Officer

Maya is one of those rare people who truly loves what she does. She mentors our product team and supports a growing community of dog owners every day.

Owen Lee

Chief Financial Officer

Iris, with her international experience, helps us read the numbers and improve them. She drives growth and brings sharp insight to take the brand to the next level.